Not many shows can unseat ‘Scandal’ from the social TV throne, but ‘The Walking Dead’ did just that last week. AMC’s hit show topped Nielsen’s Twitter TV Ratings chart last week, winning all four major categories easily.
According to our analytics partner Canvs, which measures Twitter sentiment, 354,675 of 1,320,056 tweets about the premiere were emotional reactions. 34% of the emotional reactions included the word “amazing” and 21% included “funny.” The premiere drove the most emotional reactions 20 minutes in, when Carol blew up a gas tank. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:
- Right at 9:00 when fans were “excited” for the new season. This five minute period is when the highest spike in tweets, though not reactions, occurred.
- “Crazy” spiked from 9:05-9:10 during the brutal murders at Terminus.
- People expressed “hate” when the Terminus guy threatened baby Judith from 9:40-9:45.
- Both “happy” and “cried” spiked when Daryl and Carol were reunited from 9:50-9:55.
- People expressed “Love” when Mary from Terminus got eaten by zombies from 10:10-10:15.
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