“Your remote control is no longer just a remote control.” This tagline belongs to app maker and social TV company Peel, whose app recently reached 25 million registered users worldwide. The app turns your smartphone or tablet into a universal remote, content recommender, and reminder platform. While the phone-as-universal remote concept is not new, based on Peel’s numbers, its users are both savvy and avid tv watchers, which is certain to intrigue advertisers.
According to the company, Peel has 1.1 million daily active users and 375 million tune-ins per month; the average user has three connected devices. The US accounts for only 33% of all active users, and there is full device control support in 200 countries.
Peel has grown rapidly, and they have published the below infographic to capture its meteoric rise in the social TV space.