How Jerry Seinfeld is putting Crackle on the TV map

By Natan Edelsburg Comment

Do you remember when launched back in 2007? The Sony Pictures version of Hulu has grown slowly but surely as it offers television and movies from the studio’s vast library for free. The ad-supported content has emerged on multiple platforms like Roku and Xbox, and Crackle has begun to grow it’s originals beyond low-quality web shows. Now Jerry Seinfeld’s new show is taking Crackle’s recognition to the next level.

“Comedians In Cars Getting Coffee” is truly and finally Seinfeld’s “show about nothing,” as Larry David decrees in the first episode of this hilarious, should-be-on-linear TV show. The format is simple: Seinfeld calls up one of his comedian friends (David in the first episode, Ricky Gervais in the second) picks them up in a fancy car and they go get coffee. The banter is real and hilarious and so random that you can’t help think that this could be Seinfeld’s second coming. While it lives on the web (a new episode comes out each Thursday), the multi-camera filming and the editing make it a true piece of art.

Seinfeld is using Twitter heavily to promote the show. He’s going back and forth with his guest Gervais and discussing programming decisions in real-time. The same way this comedic genius defined the TV sitcom in the 90s, he’s now defining comedy on the web.

The show can be seen on or on Crackle. Sony Pictures Television of course owns Seinfeld and also airs reruns on it’s video platform (and is running ads for these reruns on their site for Comedians in Cars). Crackle is now spending millions on new scripted shows as they aim to compete with Netflix and Hulu further.