How Fox’s ‘Sleepy Hollow’ is building buzz around their Comic-Con prescence [infographic]

By Natan Edelsburg 

For this week’s look at social TV with Crimson Hexagon we address the giant TV event that will be happening at the end of this week. San Diego’s Comic-Con has become a must for fall TV marketers to be a part of. Whether it’s a simple booth, major panels, or a giant party – the TV world is trying to reach the world’s uber fans by making a splash at this event. Here’s how Fox’s Sleepy Hollow is generating buzz around their Comic-Con presence. 

You can see from the infographic that fall TV shows with a Comic-Con presence are already building buzz amongst fans who are eager to find out what is revealed. Sleepy Hollow is hoping to get fans hooked early on their show the focuses on the following premise: “What if you suddenly woke up from the throes of death 250 years in the future to find the world is on the brink of destruction, caused by unimaginable events, and you are humanity’s last hope?” Here’s Crimson’s analysis followed by an infographic.

  • Discussion of TV appearances, by both new and returning series, at this year’s Comic-Con has gradually grown over the last month. Conversation skyrocketed on July 10 after TV Guide’s Comic-Con-themed covers were revealed. The covers featuring Supernatural stars Jared Padalecki and Jensen Ackles were the most widely discussed.
  • This week, 13% of posts about “Sleepy Hollow” addressed the show’s presence at Comic-Con. Several users expressed excitement and their intent to attend the panel, scheduled for July 19th.
  • -Two new posters promoting “Sleepy Hollow” were released for Comic-Con on July 9. On July 4, the first day of our analysis this week, Comic-Con discussion about “Sleepy Hollow” represented 3% of the conversation. By July 10, tweets about Comic-Con had jumped to 26%, or just over one-quarter, of the conversation about “Sleepy Hollow.” 
  • “Agents of S.H.I.E.L.D.” saw its first drop in posts per week, falling from 4,607 to 3,960. There was an increase in negative sentiment, as fans posted that they were upset the show’s panel would not be held in Hall H, one of the largest rooms at Comic-Con.
  • Despite an announcement by NBC that “The Blacklist” would be represented at Comic-Con, conversation volume for the series decreased throughout the week. “Once Upon a Time in Wonderland” also saw a drop in discussion, though it gradually picked up after producer Adam Horowitz tweeted about the show’s Comic-Con schedule.