HBO’s spot supporting the release of seasons 1 through 4 of its hit “Game of Thrones” debuted in the top position among the most-engaging ads of the week, on a refreshed chart that featured nine newcomers and only one holdover from last week.
“Own The Throne” reached the top position by generating just under 1 million online views following only 334 airings. Meanwhile in second was the only incumbent from last week–Mazda’s “A Driver’s Life: Driving Matters”–which rose from dead last to second on the strength of over 4,000 online views and over 1,500 social actions.
In fact, several car ads made the cut. Honda’s “Buddy Holly” ad entered at fifth, Subaru’s “Make a Dog’s Day” at sixth, and Dodge Ram’s “Let’s Ride” in 10th. Altogether, the four automotive ads made up nearly half of this week’s most-engaging ads.
Top 10 Ads by Digital Share of Voice
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1. Own the Throne
0.44% Digital SOV 905,852 Online Views 701 Social Actions
2. A Driver’s Life: Driving Matters
0.29% Digital SOV 422,849 Online Views 1,627 Social Actions
3. Phillip
0.29% Digital SOV 42,472 Online Views 3,613 Social Actions
4. Karaoke
0.22% Digital SOV 14,616 Online Views 2,938 Social Actions
5. Buddy Holly
0.20% Digital SOV 196,660 Online Views 1,424 Social Actions
6. Make a Dog’s Day
0.19% Digital SOV 6,095 Online Views 2,362 Social Actions
7. Followers
0.17% Digital SOV 92,215 Online Views 1,906 Social Actions
8. Anniversary Dinner
0.14% Digital SOV 252,006 Online Views 401 Social Actions
9. Should Be
0.13% Digital SOV 279,291 Online Views 205 Social Actions
10. Let’s Ride
0.12% Digital SOV 1,928 Online Views 1,683 Social Actions
Excludes Movie Trailers.
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