Who doesn’t love the Temptations Cat Treats “Say Sorry” ad? The spot drove 1.5 million online views and 19,725 social actions through Sunday.
Other ads celebrating the holidays: Apple’s “Someday at Christmas,” “Exactly What You Wish For,” for Toys R Us, “Microsoft Spreads the Spirit of the Season on 5th Avenue,” and Duracell’s Star Wars tie-in, “The Battle for Christmas Morning” all round out the list.
Top 10 Ads by Digital Share of Voice
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1. Say Sorry
1.15% Digital SOV 1,492,077 Online Views 19,725 Social Actions
2. The Ridiculous 6
0.94% Digital SOV 1,880,867 Online Views 12,353 Social Actions
3. Someday at Christmas
0.78% Digital SOV 319,893 Online Views 17,554 Social Actions
4. Aw Snap: Oddly Appropriate Segues
0.63% Digital SOV 1,956,754 Online Views 3,845 Social Actions
5. The Future of Television
0.58% Digital SOV 500,824 Online Views 11,745 Social Actions
6. Exactly What You Wish For
0.54% Digital SOV 1,272,024 Online Views 5,971 Social Actions
7. Microsoft Spreads the Spirit of the Season on 5th Ave
0.53% Digital SOV 597,371 Online Views 9,713 Social Actions
8. Star Wars: Battle for Christmas Morning
0.53% Digital SOV 1,804,942 Online Views 1,911 Social Actions
9. Star Wars: The Force Awakens – The Force Gathers
0.52% Digital SOV 260,546 Online Views 11,729 Social Actions
10. The Story of Sarah & Juan
0.39% Digital SOV 1,197,071 Online Views 2,368 Social Actions
Excludes Movie Trailers.
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