Social TV giving is on the rise, and not surprisingly Twitter has become an easy way for a network to encourage donations around a major event. In honor of Memorial Day, HISTORY will be donating $1 per tweet (for up to $10,000) to America’s VetDogs, a not-for-profit organization that serves the needs of disabled veterans and active duty personnel by providing guide dogs and training.
HISTORY’s site for the campaign features a pre-populated tweet to encourage you to tweet with #thankavet. The network will be “promoting this via all the HISTORY property Twitter accounts as well as the HISTORY fan page (America’s VetDogs will be promoting via their social channels as well.),” a HISTORY spokesperson told Lost Remote. “No other sponsors are involved, solely America’s VetDogs, the donation recipient identified by our Corporate Outreach group,” the spokesperson added.
According to HashTracking.com in the past 24-hours, “947 tweets generated 1,213,237 impressions, reaching an audience of 557,225 followers.” Twitter activations like this should be a no-brainer for every network to execute on a constant basis. If you’re not already familiar with ClickToTweet.com, it’s the easiest way to pre-generate a tweet for someone with a custom hyperlink.