Who doesn’t love a little trip down memory lane? Buzzfeed learned how to do it years ago and now VH1 is on board. Come to think of it, VH1 has always been about nostalgia.
“Hindsight’s” second episode aired last night, a show where a woman goes “back to the nineties” and gets a chance to make new decisions. Some promo ads in New York City ask “what if Donna Martin never graduated?” and tease your poor baby doll dresses and fashion choices.
But the “Hindsight” marketing team is doing more than just making fun of us not-really-Millennials. During the premiere last night, they live tweeted the show and this morning were already hosing a #90sVsNow debate:
Do you miss video rentals or do you love the freedom of streaming? Let the debate begin! #90sVsNowhttps://t.co/qFrpPkQZAt
— Hindsight (@hindsightvh1) January 15, 2015
In addition to random Twitter chats, they also engaged directly with pubs that were live-tweeting the premiere. How could anyone say anything bad?
@Refinery29 @VH1 @boyinquestion THANKS SO MUCH 4 LIVE TWEETIN! We had fun 😉 #Hindsight
— Hindsight (@hindsightvh1) January 15, 2015
There’s a Spotify playlist that includes Keith Sweat. Make of this what you will.
Catch my song “Stay (I Missed You)” on an all-new episode of @HindsightVH1 TONIGHT at 10/9c on @VH1! http://t.co/xIpaP0gB9q #Hindsight
— Lisa Loeb (@LisaLoeb) January 14, 2015
You can catch up on full episodes and exclusive webisodes on the website. In all, they’ve gone all out.
It’s a winning strategy. Nostalgia, good tunes, and a romantic comedy have nothing to lose with a viewer base that’s already primed to engage with shows on social media (“Love and Hip Hop” anyone?). It’s winter hibernation TV at its best.