The MLB All-Star Game drove 56,833 tweets according to Zoomph, a social analytics platform. We asked them to dig into the data to see who was watching and talking about the game. In Monday’s Nielsen Social ratings, the MLB Home Run Derby beat out Bachelorette fans, though they aren’t in the same category. But the Derby was still one of the top trends last night, causing some to wonder if the Derby just isn’t more fun in general:
Should we replace the #MLBAllStarGame with the Home Run Derby? Would anyone actually care? http://t.co/F6wR7UkUGf
— Rolling Stone (@RollingStone) July 15, 2015
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Twitter’s #FinalVote hashtag and the official #ASG tag were also trending last night. Here’s more of what Zoomph found. Also, there were tweets in 48 states, but no social action coming out of Maine or Wyoming at all, according to their geolocation.
Demographics
- Gender Breakdown: 73% Male, 27% Female
- Ethnicity: 73% White; 9% Black; 2% Asian; 15% Hispanic; 1% other
- Generation: 52% Millennial; 7% Gen Z; 30% Gen X; 11% Baby Boomers
Top Trends:
- #ASG
- #HRDerby
- #AllStarGame
- #ASG2015
- #FinalVote
Top Mentions:
- @MLB
- @AllStarGame
- @Reds
- @Pepsi
- @DDLovato
Top Influencers:
- @AllStarGame
- @MLB
- @Reds
- @Angels
- @RedSox