Since introducing HBO NOW, the network has been enlisting both former and current talent to rally (and “bully”) fans to subscribe.
First, HBO sent two Sopranos to collect from Jake Caputo, who, three years ago launched a campaign “Take My Money HBO” asking for an HBO NOW-like service.
HBO also recently started a #68CentsADay campaign, which is how much someone would need to save each day to pay for the $14.99-a-month HBO NOW.
House Rannells brings Iron Bank-approved advice to the realm. Tweet your savings plan with #68CentsADay. #HBONow http://t.co/vy87JRS8aN
— Game Of Thrones (@GameOfThrones) April 17, 2015
Smart & clever marketing push for #HBONow w/ this #68CentsADay thing. They’re speaking cord-cutter/cord-never lingo. https://t.co/FPqjmFKXSA — Emily Wood (@ewood02) April 17, 2015
Excited to announce we’re working with @HBO and you can now get HBO NOW for just #68centsaday. pic.twitter.com/Jo9X7Uz4Dm
— Betches (@betchesluvthis) April 17, 2015