A social TV app we’ve reported on called TVInteract, used by TV news and entertainment shows to integrate social media on-air integration, has been acquired by hashtag aggregate Tagboard.
TVInteract Founder Jenni Hogan will move over to Tagboard as its Chief Media Officer, heading up the company’s media strategy. Tagboard is an aggregate for particular hashtags that are buzzing on social media in real-time, with posts from Twitter, Facebook, Instragram and App.net aggregated on hashtag-specific Tagboard pages.
“I made the decision to join Tagboard because I love their team, vision and I could see how their platform could accelerate what I was hoping to create,” Hogan tells TVNewser. “They are the world’s leading hashtag aggregation company too and as a TV visionary I predict hashtags are going to be the way we curate news in the future.”
“The current state of #SocialTV is good, but it can be great. It needs to advance beyond the basic integrations that we see now and we think that we are uniquely positioned to drive this advancement,” Tagboard CEO Josh Decker tells Lost Remote. “By tapping into the powerful Tagboard platform, the cross-network power of the hashtag can be unleashed to bring the very best content to the screen in new and
meaningful ways.”
The use of hashtags on social has rapidly grown in the last few years. A chart created by Decker, with sources including Tagboard, MarkingLand and ExactTarget, tells the story.
An example of how TVInteract works below.