GetGlue begins to monetize with Pepsi as big launch partner for Super Bowl

By Natan Edelsburg 

Big social TV news today: GetGlue has announced that Pepsi will be its big launch partner in their first foray into monetization. “Promoted Entries” will launch for the Super Bowl with “new sponsorship units available across GetGlue show feeds and the guide.” Here are the details.

“With the launch of Promoted Entries, we are offering advertisers a way to connect with their customers around TV shows, movies, and major events,” GetGlue’s Claire Glendel explained. Brands or shows can promote a piece of content at the top of the GetGlue feed, and users can “like” and comment on the ads.

(The ads will appear at the top of the GetGlue news feed)

Since the Viggle/GetGlue partnership didn’t end up happening, the social TV world has been waiting eagerly to see what GetGlue’s next big move would be. Their big launch with Pepsi is that big move. GetGlue described the Pepsi partnership further:

Pepsi has been a strategic GetGlue partner and has sponsored four GetGlue campaigns since 2011. “Being plugged into the social TV community for the Super Bowl is critical to our overall digital strategy,” said Andrea Harrison, Director of Digital Engagement at PepsiCo. “Our partnership with GetGlue puts us at the center of this incredibly engaged community. We were also excited to be one of the first advertisers to leverage the promoted posts for our video content.”

GetGlue’s first aim for monetization is a turning point for the social TV startup world that’s trying to make 2013 the year where we show that page views and click-throughs are often as outdated as ratings points. Pepsi of course is also making social TV history with the first crowdsourced Superbowl halftime partnership.