And now for their next move: Fusion launched on Vessel today, a video platform created by the team behind Hulu. Vessel is another video subscription service that will feature Fusion’s original content exclusively for three days before it’s released on other platforms.
Fusion’s also squared away deals with Apple TV and Spotify, in addition to launching video series on other social platforms like Snapchat and Instagram in the past year. The exclusive shows on Vessel are:
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“Sacrificed! In the Name of Science” examines the stories of scientists who are so passionate about their research, they use themselves as human guinea pigs, subjecting their bodies to dangerous conditions and diseases in a valiant (though sometimes misguided) search for the truth.
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“Asking for a Friend,” from FUSION’s Sex+Life team, explores new and bizarre trends in sex, dating, and health—with a focus on how technology is changing these spaces in young people’s lives. Each episode covers a topic brought to you through the eyes of Cleo Stiller who is just “asking for a friend.”
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Whether on tour, at the recording studio, or at home, “SoundBites” provides a rare, behind-the-scenes glimpse at the lives of today’s top musical artists from Jason Derulo and R5 to Jacob Whitesides and Lifehouse.
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“In The World” highlights organizations, communities,and people who have been able to achieve incredible things by only using renewable energy.
Vessel is an emerging platform that offers original short form videos and web series. It’s exactly the sort of space a content creator like Fusion should conquer. While other news and broadcasting organizations are tending towards leaning in to their platforms, Fusion’s strategy seems to be to be everywhere. More importantly, they tailor the content for whatever space they occupy. At this rate, you won’t be able to turn on any new OTT service without viewing or using Fusion content. And while other networks take their sweet time to give in to those kind of services , Fusion can start claiming those eyeballs.