Fox News ties Twitter to real-time debate feedback

By Cory Bergman 

During Thursday night’s GOP debate, FoxNews.com tracked real-time Twitter feedback by using two hashtags, #answer and #dodge. When viewers felt a candidate was answering the question, they tweeted #answer along with the candidate’s name. And when a candidate was avoiding it, #dodge. The results were compiled in real-time on FoxNews.com, powered by Mass Relevance:

(Screen grab provided by Fox News before the debate began.)

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The hashtags evaluated the candidate’s performance overall, not by specific question. Fox News tells us that it counted 150,000 tweets with the two hashtags during the two-hour debate. And not surprisingly perhaps, Ron Paul’s social-savvy supporters helped him lead the way positive #answer tweets for much of the night.

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