Feel the Tweet: Viewers ‘Disliked’ VP Candidates

By Steve Safran Comment

Of all the emotions people expressed on Twitter during Tuesday’s vice presidential debate, “dislike” came through the strongest. That’s the analysis by Canvs, which analyzes tweets about media and measures the emotional reactions. “Dislike” came through strongest, but “Love” was second, followed by “Hate.” It was that kind of night. Let’s break it down.

Canvs measured more than four million tweets and found one million showed an emotional reaction (ER). Of those, 25.8% expressed “Dislike.” Peak dislike (38%) came just before 9:30 p.m. ET, as people reacted to Tim Kaine interrupting Mike Pence:

A few minutes later, “Dislike” hit another spike (28%). This time it was against Pence as he said police officers don’t have “implicit bias.”

Still, it was a big night for “Love.” That emotional reaction saw a peak around 10:10 pm. Both candidates, indeed, shared the love:

This was the only vice presidential debate. The next presidential debate is scheduled for Sunday, Oct. 9, at 9 p.m ET/6 p.m. PT. We’ll tell you how people felt about that one, too.