Telemundo is partnering with E! Online, its sister network mun2, and Billboard Magazine to make the Billboard Latin Music Awards the most social awards show yet.
Lost Remote has learned that throughout this week, the Spanish-language network, in conjunction with the social media teams from E! and Billboard, will curate and air the top social interactions leading up to Thursday night’s awards show. Telemundo will leverage its partnerships with Spredfast (which recently merged with Mass Relevance), Nielsen SocialGuide Intelligence, and Telescope to create the social content.
It will feed over 20 hours of the best social media content taken from fans and celebrities to its shows “Un Nuevo Dia” and “Al Rojo Vivo’, also airing the content on its sister network mun2. The content airing will show rehearsals, behind-the-scenes moments, exclusive videos, and photos from Telemundo’s social media platforms, and of course, the awards show itself.
At the awards show, there will be a red-carpet Instagram wall, where celebrities answer incoming fan questions submitted through Instagram. There will also be a backstage Twitter mirror, allowing artists to dedicate a photo to fans.
E! Online will also be a companion platform on awards nights, offering their best and worst-dressed commentary, and more.
The 2014 Billboard Latin Music Awards air on Telemundo April 24 at 7pmET.