We recently interviewed Nielsen’s Nancy Jaffe about her presentation at BroadcastAsia 2014 on social TV and more in the Southeast Asia region. Jaffe and Byron Munson from Videology, Nielsen’s partner, just shared the exclusive research which Lost Remote is posting here first. They discussed how Southeast Asia is a huge opportunity for TV. The region is 9% of the world’s population. Here are the details and full presentation.
They shared 15 Southeast Asia insights. Here are a few of the highlight – to see all of them you can check out the presentation embedded below. Also, here’s a clip from the presentation.
-80% own smartphones
-50% own tablets
-almost 8 in every ten own a PC
-2 or 3 screens is the norm among the digitally engaged
-8 in 10 in Vietnam and the Philippines have 3 – the highest in Southeast Asia
-6/10 are watching Internet TV
-access illegal content is down 50% as more legal options become available
-Local language is strongly preferred
-16-24 year olds spend more time watching video online than on TV
-75% or more engage with social media comments about TV shows