We’ve covered NBC’s The Voice closely this season as the show continues to innovate in social TV. Over two years ago, The Voice set a social TV precedent in how new platforms can take a show to the next level. We’ve continued to cover the show and this season we watched as they took social to the next level again by launching #VoiceSave. Vice President of Marketing for
NBC Entertainment, Jared Goldsmith just presented results about #VoiceSave and the show’s social TV growth for the first time at the Lost Remote Show in LA.
Results for tweets for Tuesday episodes (#VoiceSave began week 8):
| Instant Save Week: | Week over Week Tweet Growth: |
| Week #1 | 341% |
| Week #2 | 31% |
| Week #3 | 16% |
| Week #4 | 33% |
The Voice platform growth this season:
|
Platform |
Growth % |
|
+26.12% |
|
|
+48.37% |
|
| YouTube |
+28.19% |
| Google+ |
+11.45% |
|
+32.15% |
|
|
+11.89% |
|
| Tumblr |
+84.02% |
| Vine |
+65.96% |
|
TOTAL |
+26.81% |
He described how NBC and the Voice have long looked to social and Twitter to empower the audience to have a direct impact into the on-air broadcast. Examples include:
- The Voice: The Voice has long given fans direct input into the shows, whether by allowing them to choose an artist’s song to perform via Twitter, displaying their tweets on-air (and having coaches engage!), saving artists with the Instant Save, and much more.
- Late Night with Jimmy Fallon: Late Night Hashtags is one of the most enduring and creative social/TV integration, with fans creating content on social that’s turned into sketches on TV.
- America’s Got Talent: The first use of tweets as an ongoing, verified voting method for a competition reality show, a groundbreaking first for TV.
- The Celebrity Apprentice: The Social Boardroom feature allowed the audience to sit in for Trump and pick weekly MVPs, with the Celebrity winners receiving extra donations to their charities
- Miss Universe: Fans at home could have a say just like a pageant judge with Twitter voting for key categories.