Epoxy’s Partnerships With MCNs Enables YouTube Stars to Become All-Around Social Stars

By Adam Flomenbaum Comment

Epoxy, a California-based company whose product allows YouTube and other digital video stars to manage their content and analytics across platforms, today announced partnerships with multi-channel networks (MCNs) including Fullscreen, AwesomenessTV and BroadbandTV.

MCNs have already been leveraging Epoxy’s YouTube, Twitter, Instagram, and Facebook distribution and analytics capabilities. Outside of YouTube, video stars have had a difficult time monetizing and leveraging their content across platforms; Epoxy solves for that.

“People used to talk about ‘Second Screen TV’ but today that concept is dead,” said Mark Suster, investor and partner Upfront Ventures. “It’s now ‘Every Screen TV’ and frankly this has driven different video lengths, content formats and audience networks. Without software like Epoxy this is unmanageable.”

The company was founded by a group of Stanford engineers who formerly ran the digital division of Robert Downey Jr.’s Team Downey. Epoxy has raised two rounds of funding from investor groups that include Time Warner Investments, Upfront Ventures, and Greycoft Partners.