It’s accepted knowledge that digital is upending traditional media. But sometimes, that’s just not the case. In the latest installment of Mediabistro’s So What Do You Do?, Entertainment Weekly managing editor Jess Cagle tells how social TV has been a boon to his mag’s print sales:
“There is tremendous engagement around television… I will very often look at the social media surrounding of a particular show and make the [cover story] decision based on that,” Cagle explained, pointing toVampire Diaries as an example. “We thought there is so much social media going on around the show, and it went crazy. Ian Somerhalder tweeted it out to his legion of followers, and that actually translated into print sales.”
Read the full interview in So What Do You Do, Jess Cagle, Managing Editor of Entertainment Weekly?
— Mona Zhang