You could watch “The Voice” when it airs or catch it on Hulu. Or you could just read their Twitter feed. The sing-off competition is one of the most popular social television shows during its broadcast but you can get a full recap from the videos posted to their social media accounts.
Live-tweeting is hard to do. If you actually read through the #Scandal hashtags, you don’t get a full picture of everything that’s going on. It’s reaction and emotion based. “The Voice” team doesn’t engage viewers in the competition aside from the “Instant Save” or retweeting who your “judge boo” is, which is all pretty standard Twitter fare.
Instead, the social team for the show knows what viewers want: full clips of the judge drama. Like last season, when Blake Shelton tweeted Adam Levine’s phone number, there’s tons of faux animosity and sore-losing among the judges this year. Using Vine, “The Voice” makes sure viewers don’t miss any of it.
It’s very possible there could be more dancing in the battles. @blakeshelton#BestofBlindshttps://t.co/MewF8MOaYC
— The Voice (@NBCTheVoice) October 8, 2014
The judges, including Gwen Stefani and Pharrell this season, get in on the fun, too. Mini scandals play out on air and then are played out on social media garnering attention and engagement all around: like 8,000 favorites for a Blake Shelton diss during the premiere:
I’m sorry you have to deal with Blake @gwenstefani@pharrell. Now you know my pain… #VoicePremiere
— Adam Levine (@adamlevine) September 22, 2014
What does a favorite even mean? With over 42,000 fans tweeting about it, maybe it doesn’t matter.