Dijit Media, the company behind interactive TV guide NextGuide, has acquired GoMiso, the company which owns the popular TV check-in engine Miso, as well as social TV products SideShows and Quips. Terms of the deal were not disclosed.
In a press release, Dijit said that it planned to leverage Miso’s technology to deliver even more customized social experiences to users.
“Miso was the first to define the burgeoning social TV space and became a major contributor to where the industry is today, and we’re excited to be able to continue their vision,” said Jeremy Toeman, CEO of Dijit Media in a statement. “We’ve built the most powerful TV guide and discovery platform for consumers and the TV industry alike, and this acquisition will give us more tools to give our users a guide experience that redefines how people discover content.”
Miso secured $4 million in venture financing from Khosla Ventures in December, 2011, and has been rolling out new products, like the SideShows, since then.
Dijit, which started with a universal remote control app for iOS, added a check-in service in late 2011, launched NextGuide in September of 2012.
The full press release is below.
Dijit Acquiring Miso
Dijit Media, Inc., makers of the popular NextGuide and Dijit Remote TV discovery and control applications, announced today that the company is in the process of acquiring GoMiso, Inc, makers of the Miso, SideShows, and Quips social TV products. Dijit will continue to support Miso and Sideshow users, but intends to shut down the Quips app and service. Somrat Niyogi, founder of GoMiso, Inc, will join Dijit as an advisor.
“Miso was the first to define the burgeoning social TV space and became a major contributor to where the industry is today, and we’re excited to be able to continue their vision,” said Jeremy Toeman, CEO of Dijit Media, Inc. “We’ve built the most powerful TV guide and discovery platform for consumers and the TV industry alike, and this acquisition will give us more tools to give our users a guide experience that redefines how people discover content.”
Dijit Media’s flagship app is NextGuide, a “hyper-personalized” TV guide that brings together live TV with results from Amazon Instant Video, Amazon Prime, Hulu Plus, iTunes, and Netflix. The app combines Dijit’s recommendations and discovery technology with social features and a unique mosaic-style interface for a modernized re-interpretation of the classic guide.
“We began the journey of inventing Social TV over three years ago, and think Dijit’s the right home for our users and the platforms we’ve built,” said Somrat Niyogi, founder of GoMiso, Inc. “There’s a lot we’ve learned about consumers and the ever-changing nature of TV, and believe that the NextGuide platform is poised for huge growth ahead.”
“As the use of streaming TV services increases, so does the need for cross-platform discovery solutions that aid consumers in identifying preferred content,” said Andy Tarczon, Founding Partner of TDG Research. “By adding Miso’s offerings to it’s platform, Dijit strongly positions themselves as a leader in the evolving entertainment discovery category.”