Did Twitter help The CW’s decision to pick up ‘The Originals’?

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By Natan Edelsburg 

On April 25th The CW aired a backdoor pilot of “The Originals,” a spin-off of The Vampire Diaries. Did feedback from Twitter help the network make it’s decision to pick up the show the next day? According to sentiment analysis from Fizziology, the pilot received 81% positive sentiment, with 20% of conversations saying they’d watch it.

It’s hard to think that the TV network built on the social generation wasn’t taking this into consideration when making their decision. While social data doesn’t mean everything, seeing an overwhelming positive sentiment surely can’t hurt.

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