Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
A new State Farm ad that starts out intense and serious, but quickly turns silly, takes our No. 1 spot. Hats off to the stars of the commercial—Green Bay Packers quarterback Aaron Rodgers, linebacker Clay Matthews, and a common house fly are the stars of the number ad this week for State Farm in a ridiculous ad. And ’tis the season for football—KFC, Bud Light, Pepsi, and Xbox all haves spots featuring NFL players (or just asks you drink beer named after your favorite team).
Also, if you haven’t seen the Cigna spot with all the TV doctors of yore (Alan Alda and Noah Wylie make an appearance), you’re totally missing out.
Top 10 Ads by Digital Share of Voice
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1. State Farm: This House
8.98% Digital SOV 393,888 Online Views 78,582 Social Actions
2. KFC: Real Team
7.45% Digital SOV 2,875,588 Online Views 8,202 Social Actions
3. Bud Light: Bud Light Kicks Off Football Season: Your Can’s Year
3.57% Digital SOV 1,067,804 Online Views 4,667 Social Actions
4. Budweiser: Freedom
3.33% Digital SOV 865 Online Views 33,270 Social Actions
5. Amazon: Lion
2.59% Digital SOV 45,068 Online Views 24,150 Social Actions
6. Samsung Mobile: Move With Galaxy
2.54% Digital SOV 5,183,062 Online Views 25,086 Social Actions
7. adidas: Sport Needs Creators
2.54% Digital SOV 3,888,634 Online Views 23,626 Social Actions
8. Cigna: TV Doctors of America
1.79% Digital SOV 692,500 Online Views 17,768 Social Actions
9. Pepsi: Break Out the Pepsi: Phone Number
1.72% Digital SOV 2,276,869 Online Views 16,996 Social Actions
10. Xbox: Madden NFL 17: NFL on Xbox – People Skills
1.52% Digital SOV 1,161,754 Online Views 4,597 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.