Cookie Monster Takes on Taylor Swift

By Karen Fratti 

Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week. 

Apple’s commercial for Siri starring the Cookie Monster remains in the No. 1 spot this week, just beating the other Apple ad featuring Taylor Swift for Apple Music. LG and Samsung round out the rankings.

Top 10 Ads by Digital Share of Voice

powered by iSpot.tv

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1. Timer: Cookie Monster

9.26% Digital SOV  4,127,174 Online Views  165,041 Social Actions

2. Taylor vs. Treadmill

7.91% Digital SOV  9,857,172 Online Views  97,675 Social Actions

3. DOOM: Fight Like Hell

3.62% Digital SOV  4,605,348 Online Views  44,074 Social Actions

4. Alive

2.04% Digital SOV  658,428 Online Views  38,149 Social Actions

5. World of Play: Jason Statham

1.56% Digital SOV  1,308,809 Online Views  23,377 Social Actions

6. Champagne Calls

0.79% Digital SOV  1,478,630 Online Views  6,363 Social Actions

7. Quantum Break: Cinematic Trailer

0.46% Digital SOV  1,081,744 Online Views  2,187 Social Actions

8. Never Ending

0.40% Digital SOV  458,900 Online Views  5,245 Social Actions

9. Alligator Arms: It’s What You Do

0.40% Digital SOV  90,875 Online Views  7,737 Social Actions

10. Champagne Shopping

0.38% Digital SOV  555,715 Online Views  4,082 Social Actions

Excludes Movie Trailers.

iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.

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