Conan continues to leverage the social web to connect with fans and this time he’s proving that Google+’s most compelling feature is still proving to be Hangouts. The TBS late night host announced via his blog on Sunday and on air last night that he’ll be giving fans a chance to Hangout with him via Google+, live an hour before his show premieres tonight (Tuesday) at 10:30pm Eastern. He’ll be sourcing questions from fans via video responses or videos posted to Google+ with #AskConan.
We predicated that Hangouts will transform traditional TV and while this Hangout isn’t on TV, it’s proof that celebrities and their digital teams (in this case Team Coco) feel that the tools worth trying out. Team Coco is no stranger to social TV. They recently launched a second screen tablet app and one of his funniest reoccurring bits is where he asks viewers to submit YouTube responses if they think he’s made an error. TBS also keeps #Conan on the lower third of his show throughout the entire hour. We encourage more talk show hosts to try out Hangouts and can’t wait to see what Conan does next.