New data from Trendrr, reported by GigaOM, has Conan O’Brien way out ahead of his competitors’ social media efforts during the month of June.
CoCo and crew hauled in a total 223,968 combined Tweets, status updates and check-ins on Twitter, Facebook, Miso and GetGlue, which was miles ahead of runner-up Jimmy Fall0n, who totaled just over 89,000.
Joining Conan on the list was TBS lead-in George Lopez, whose Lopez Tonight posted 73,965 interactions.
GigaOM points out that the TV ratings aren’t really there yet for Conan, but Conan knew when he signed his TBS contract that he wouldn’t be competing with NBC and CBS — his chief competitors in Trendrr’s report — right away. More likely, Conan and TBS are gunning for a portion of the audience occupied by The Daily Show and The Colbert Report.
Conan’s post-NBC career has hinged on his ability to engage his audience on social networks, and by that measure and the numbers above, he’s doing pretty well. Consider, for instance, the comparison between his numbers and Fallon’s: Fallon basically doubles Conan’s TV ratings, but Conan drew two-and-a-half times as many social interactions in Trendrr’s June chart (and keep in mind, Jimmy’s no slouch when it comes to integrating social media with Late Night). (Also note: Conan airs at 11 p.m., while Late Night comes on at 12:35 a.m.)
Conan’s is still chiefly a TV show, however, so it will be interesting to see how he or TBS might start trying to influence that large network of followers and checker-inners they’ve established.