Yesterday, we reported on the news that the Comcast-owned NBCUniversal was making live streaming available via its TV Everywhere app to consumers in 10 major markets. Just the day before that, parent company Comcast announced that in just a year’s time, it has doubled the number of channels available on its Xfinity TV Go app to 70.
When we interviewed Matt Strauss, Senior Vice President and General Manager, Video Services for Comcast Cable, in October, we wrote that Xfinity’s extensive video on demand library was a major reason why consumers would continue to subscribe to cable; a TV Everywhere app with 70 premium channels (including AMC, BBC America, and Showtime) is another.
“2014 was a banner year for TV Everywhere highlighted by marquee sporting events that provided a fantastic platform for driving education and awareness around the TV Everywhere services our customers receive as part of their subscription,” said Vito Forlenza, Senior Director of TV Everywhere Content and Product Strategy at Comcast Cable. “We broke records during several events like the Sochi Olympics and the World Cup and continue to build momentum in 2015 as we provide more access to more content across platforms.”
30% of Xfinity customers use the TV Everywhere feature (a 20% increase year over year), and the average viewers watched more than seven hours per month on the app. The app has been downloaded more than 11 million times.
