Viggle’s success as a publicly-traded social TV company will hinge on the brand partnerships it is able to secure for its mobile entertainment marketing and rewards platform.
The company has taken a step in the right direction in its World Cup partnership with Clorox, who will be sponsoring Viggle’s newest game, Vigoooal. The real-time sports game will allow Viggle users to answer trivia questions during World Cup games for the chance to win gift cards, music downloads, and other prizes. users play Vigoooal during a live game, they can answer questions related to the game, teams and players to gain Viggle Points and then see how they compare to other players by checking a leaderboard featuring top scorers.
“We are excited to continue our partnership with Viggle on yet another innovative mobile experience tied to TV viewing,” said Ellen Liu, Media Director, Clorox. “Our integration with the Vigoooal game should drive meaningful engagement with our brands among the loyal soccer fan audience as they view one of the world’s most watched sports.”
Clorox has previously partnered with Viggle for ‘Bleach’ and ‘Brita’ campaigns, but sponsoring World Cup-related products makes sense for its ‘Clorox Liquid,’ ‘Bleach,’ ‘Glad,’ and ‘Hidden Valley’ brands. World Cup viewers are going to make a mess – whether during a World Cup-inspired game of soccer outdoors, or during viewing parties – and Clorox wants to be top-of-mind for cleanup.