While PrePlay Sports has exclusive partnerships with the NHL and MLB, the maker of the predictive sports app teamed up not with the NFL or NCAA for its football app, but with CBS Sports. CBS Sports PrePlay Football launched prior to the starts of this year’s NCAA and NFL seasons, and allows CBS Sports to expand its fantasy footprint while giving fans an engaging and addicting second screen experience while watching pro and college football on TV.
The app allows users to predict every play of every game in real time. It is available for both iPhone and Android and not only does it allow fans to engage with the games their watching but also with their friends. The app integrates with Twitter and Facebook, allowing users to connect with other friends and fans and compete and interact with them within the app.
Two months into the college and pro seasons and the interaction numbers are encouraging for CBS Sports, PrePlay Sports, and advertisers. The average time spent in the app during September was 36 minutes. As the stakes are raised as the season progresses, these numbers are likely to increase.