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Paper Magazine Attempts to Break the Internet, But Al Roker Actually Succeeds
Today’s U.S. trending topics: #rokerthon, #FixTheInternet, and #BreakTheInternet. Wait …#rokerthon? It turns out that Al Roker is attempting to break the Guinness World Record for the longest uninterrupted live weather ...
#ItsAmazingOutThere: The Weather Channel launches new brand and visual identity
The Weather Channel and its brands have constantly been at the front of social TV innovation. Last week the network unveiled a major rebrand that will make it even easier to engage with the brand on social. Here are the details.
The Weather Channel teams with Red Bull to extend reach off-air and offline
There is perhaps no savvier brand at content and event marketing than Red Bull. It is no wonder, then, that other brands want to develop partnerships with the drink maker – including TV and media companies. The Weather Channel h ...
It’s not all bad news: The Weather Channel and Chevrolet launch ‘Hero Next Door’ to honor local weather heroes
Generally, when we write about The Weather Company, we write about its impressive digital reach or its first-rate reactions to weather-related disasters. Randi Stipes, vice president of client solutions at The Weather Company ...
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