A few more social TV stories from around the web…
– Volvo ads on second screen – Turner has landed a Volvo sponsorship for the upcoming TNT series “The Great Escape,” including ads on a second screen app.
– Social media sourcing study – 62 percent of journalists in North America said they draw news from trusted sources on Twitter or Facebook, while 64 percent rely on well-known blogs.
– Simul TV + American Music Channel: The American Music Channel has agreed to create music channels for Simul TV, a social viewing platform that lets you share streams with your friends.
– Comcast predicts VOD ad growth – Comcast predicts that advertising impressions served within free video-on-demand content will increase tenfold over the next year.
– KIT Digital + Civolution: KIT Digital will use automatic content recognition (ACR) technology from Civolution in its video platform, enabling synchronized second-screen solutions.
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