BravoTV.com Relaunch is Quickly Paying Off

By Adam Flomenbaum 

In Q1 2015, Bravo Digital Media recorded its highest total visit and video stream numbers across platforms.

The company attributes its success largely to the December 2014 relaunch of BravoTV.com, which is now more geared toward video consumption and social sharing.

Q1 monthly visits were up 39 percent compared to Q4 2014, while average monthly video streams were up 29 percent compared to Q4 numbers. BravoTV.com also saw a 183% increase in social referrals, and social shares of Bravo content have tripled over the past quarter.

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‘The Daily Dish’ is also part of the BravoTV.com success story. The section is not only producing double the amount of daily content, but it has also expanded its coverage beyond the Bravo sphere.

The ‘digital rabbit hole’ approach to content – which we wrote about in December – appears to be working.

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