Bravo is amping up for the series Après Ski with a partnership with Shazam. Starting on Monday, the network will let Shazam air the entire premiere via the Shazam app.
Viewers will have to unlock the episode via Shazam-enabled calls to action on Bravo. The show doesn’t premiere until Nov. 2, so it’s two weeks of spoilers. Peter Szabo, senior vice president, head of music and U.S. ad sales at Shazam, says that:
Partnering with Bravo Media offers us a unique opportunity to engage consumers in a creative way by delivering them an instant connection to exclusive, long-form content.We’re using the power of Shazam’s scale and entertainment platform to create an immersive experience for Bravo’s passionate super fans.
Bravo certainly does have passionate super fans and the network is always looking for ways to keep them around. The premiere will also be available on Bravo’s mobile app and on-demand platforms. They’ve also recently held a contest to give some lucky viewers a “snow day” as a tie-in for the new series.