Since joining the company last spring, CEO Kelly Day has been hard at work making Blip.tv the go-to source for short-form video entertainment, particularly content that will play well on mobile or devices like Roku and Google TV. In the latest So What Do You Do?, she explained to Mediabistro what her team looks for when scouting new programming.
“We have a pretty simple application process, and we have a human being actually watch your video and look at your application.” Day said. “We review the content, we rate it and a lot of this — we’re not very apologetic about saying it — is kind of subjective. We’re looking for quality, good storytelling with character development. We’re looking for episodic content, because that is what we focus on. We’re looking for production values, content that is often TV-14 and above.”
The best part? Once your content has been accepted and uploaded, Blip splits the revenue with you 50-50. Read more in So What Do You Do, Kelly Day, CEO of Blip?.
— Nicholas Braun