Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Old Spice takes the top spot and the third spot this week with two of their spots. Red Lobster, Walmart and Verizon round out the rankings.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Old Spice: Smell Em: Standoff
7.60% Digital SOV 2,150,861 Online Views 2,929 Social Actions
2. Red Lobster: Seize the Day
6.58% Digital SOV 3,106,099 Online Views 69,631 Social Actions
3. Old Spice: Smell Em: Five-Year Plan
2.43% Digital SOV 1,417,852 Online Views 5,917 Social Actions
4. Kia: Hamsters: Share Some Soul
2.21% Digital SOV 1,606,026 Online Views 3,641 Social Actions
5. Mazda: Driving Matters: Crafted
1.93% Digital SOV 1,948,783 Online Views 447 Social Actions
6. Ram Trucks: Longest-Lasting Pickups
1.00% Digital SOV 2,129,556 Online Views 61 Social Actions
7. Verizon: Not Studying
0.93% Digital SOV 850,758 Online Views 3,488 Social Actions
8. Volvo: Wedding
0.91% Digital SOV 16,683 Online Views 1,873 Social Actions
9. Walmart: What Lawyers Use
0.75% Digital SOV 903,699 Online Views 2,653 Social Actions
10. Verizon: Play It Again With Selena Gomez
0.73% Digital SOV 591,314 Online Views 2,281 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.