Arby’s, Michael’s Brands Most Associated With Daily Show

Jon Stewart‘s affected more than just political discourse. It turns out even when he makes fun of a brand, it means something. Amobee Brand Intelligence has tracked all of the brands Stewart’s made fun of over the years and how its affected them. Here’s what they found:

• Between July 31, 2014 – July 31, 2015, Arby’s was by far the brand most associated with Jon Stewart, at least 5.5X more associated to Jon Stewart than Michael’s, which was 18 percent as associated to Stewart in the same time period. GoPro was 17 percent as associated as Arby’s to Jon Stewart in the last year, Lowe’s was 8 percent as associated as Arby’s to Stewart, and Panda Express was 2 percent as associated as Arby’s to Jon Stewart.
• Eleven percent of all Arby’s digital consumption between July 2014 – July 2015 was around earned celebrity related mentions. Nine percent of Arby’s digital consumption was around Pharrell Williams and his Arby’s inspired Grammys hat, with 2 percent of Arby’s digital consumption around Jon Stewart and his The Daily Show mentions.
• Between 11 p.m. July 30 – 2 p.m. July 31 Eastern time there were 210 Arby’s related Jon Stewart tweets.
• The anchor who was most associated to Fox News between July 2014 – July 2015 is Bill O’Reilly who was mentioned in 5.1 percent of all digital consumption around Fox News. Sean Hannity and Megyn Kelly were both mentioned in 3.7 percent of all Fox News digital consumption in the same time period. But other than that, Jon Stewart was mentioned in 1.6 percent of all Fox News digital consumption between July 2014 – July 2015, which is more than any other anchor who actually works at Fox News. For instance, Greta Van Susteren and Bret Baier were mentioned in 1.1 percent off all Fox News digital consumption in the same time period. Comedy Central’s loss is obvious; but Fox News is also losing the anchor who was the fourth most effective in raising awareness around their news channel.
• The combative relationship also lifted The Daily Show as well. Between July 2014 – July 2015, 7 percent of all The Daily Show digital consumption was Fox News related.