Apple TV’s ad tops the weekly iSpot.tv weekly rankings this week with 4.9 million online views and 12,232 social actions through Sunday. The ad appeals to the basest of human instincts: to yell at Siri to queue up whatever you feel like watching.
Apple’s also in the second spot with the “Someday at Christmas” commercial for the third week in a row. Other holiday ads by Duracell, Toys R Us, Microsoft.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. The Future of Television
1.69% Digital SOV 4,917,987 Online Views 12,232 Social Actions
2. Someday at Christmas
1.16% Digital SOV 421,758 Online Views 32,273 Social Actions
3. Taylor Swift: The 1989 World Tour
1.05% Digital SOV 1,611,556 Online Views 19,765 Social Actions
4. Star Wars: Battle for Christmas Morning
0.69% Digital SOV 2,410,713 Online Views 1,732 Social Actions
5. The Story of Sarah & Juan
0.46% Digital SOV 1,463,825 Online Views 2,047 Social Actions
6. Exactly What You Wish For
0.40% Digital SOV 1,104,795 Online Views 3,350 Social Actions
7. Lonely Horse
0.34% Digital SOV 65,026 Online Views 9,247 Social Actions
8. The One That I Want
0.27% Digital SOV 826,110 Online Views 1,638 Social Actions
9. Microsoft Spreads the Spirit of the Season on 5th Ave
0.27% Digital SOV 287,807 Online Views 6,157 Social Actions
10. Real Real Life: Mom
0.21% Digital SOV 17,784 Online Views 6,495 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.