Apple & Samsung Face Off For Top Ad

By Karen Fratti 

Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.

Nike is still all over the charts with three ads in the rankings. Apple is in the third spot with “Shot on iPhone” and at number six with an iPad Pro commercial. Samsung and Booking.com also make the chart.

Top 10 Ads by Digital Share of Voice

powered by iSpot.tv

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1. Nike: Unlimited Youth

12.31% Digital SOV  4,863,105 Online Views  119,120 Social Actions

2. Nike: Unlimited Will

4.96% Digital SOV  3,840,639 Online Views  37,143 Social Actions

3. Apple iPhone: The Human Family: Shot on iPhone

4.07% Digital SOV  2,057,175 Online Views  8,224 Social Actions

4. State Farm: Yin Yang

3.35% Digital SOV  2,703,796 Online Views  2,870 Social Actions

5. Nike: Unlimited Together

3.12% Digital SOV  2,200,499 Online Views  30,457 Social Actions

6. Apple: What’s a Computer?

2.58% Digital SOV  3,196,668 Online Views  1,807 Social Actions

7. Michelob: Golf Returns to the Games

2.20% Digital SOV  2,683,571 Online Views  4,336 Social Actions

8. Samsung Mobile: The Anthem

1.85% Digital SOV  2,384,585 Online Views  5,172 Social Actions

9. Booking.com: Jordan & Chelsea’s Wedding: Bachelor Party

1.52% Digital SOV  1,671,016 Online Views  2,293 Social Actions

10. Infiniti: Emotions Per Millisecond

1.44% Digital SOV  2,732,869 Online Views  14,240 Social Actions

Excludes Movie Trailers.

iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.

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