For social TV, ABC’s hit show “Scandal,” whose social media prowess we’ve covered extensively, took home the #ShortyAward for best TV show. The show’s cast live-tweets almost every episode, and is one of the more active shows in terms of promotion ahead of episodes. One of its cast members, Josh Malina, recently spoke with us about the cast’s collective decision to be there for fans on social media.
Breaking Bad star Aaron Paul (@aaronpaul_8) and Parks and Recreation’s Retta (@unfoRETTAble) took home best actor and best actress Shorty’s.
Our story featuring @SeinfeldToday’s fake twitter account must have given it a bump—it won best fake twitter account. Speaking of Seinfeld, Jerry Seinfeld won the award for best Web Show for his original web series, Comedians in Cars Getting Coffee. Amy Poehler’s “Smart Girls At The Party” Tumblr won best Tumblr of the year.
For best integration of social media for live TV, there was a tie between NBC’s “The Voice” and MTV’s 2014 Movie Awards.
In a funny moment, actor Will Ferrell was awarded the Lifetime Achievement award for social media.
“Of all the irrelevant awards out there, meaningless awards, awards that no one has heard of…the Shorty’s are by far the most prestigious,” Ferrell said in a taped acceptance speech.
Another comedian presented in person.
“The spectacular finalists in this category featured cats, celebrities, politicians, and more cats,” comedian Gilbert Gottfried said as he presented the GIF of the year nominee (Matrix Cat won the award). “There is no one here to accept the award tonight, because we don’t know who made that GIF,” he joked. “If you have any tips as to the identity of the creator, please fax us.”
For the full list of winners, read here.