Calling all fashion forward freaks: “American Horror Story” premieres on Oct. 8 and they’re hosting a costume contest in a crafty marketing campaign.
This season is “American Horror Story: Freak Show” and fans are asked to submit a sketch of a costume inspired by the show. Head costume designer for the FX hit,Lou Eyrich, Fashion Designer Christian Siriano, and President of Marketing and On-air Promotions for FX, Stephanie Gibbons will be the judges. The Grand Prize winner receives $5,000.00 a chance to meet Lou Eyrich, and will see their sketch turned into the real thing on an AHS inspired photo-shoot. The garment will be featured on the show website and across social media.
A runner up will receive “social media acknowledgement” and $1,500. From the amount of social buzz “AMerican Horror Story” generates, a tweet from the show is worth $1,500 on its own. Fans can submit their designs until the 8th and learn more here.
This isn’t the only contest the show holds — they have a daily sweepstakes where fans can enter to watch the premiere in L.A. and their Tumblr has a countdown clock to the 8th. #AmericanHorrorStory and #AHSFreakShow are already floating around Twitter and fans can hardly contain themselves. Another social media win for FX and the show’s not even on the air yet.