The Beamly rebranding appears to be working.
Since April, the social TV platform formerly known as zeebox, has tripled the number of monthly active users, along with increases in visits and user retention.
Beamly has forged partnerships with most of the major TV networks, and has recently launched successful campaigns with Oxygen for the return of ‘Bad Girls Club’ and CBS’s ‘Big Brother 16.’ The re-launch also included partnerships with media and pop culture influencers in the form of dedicated channels.
Beamly’s audience is young and engaged – an ideal target for brands and agencies. “Now over 60% of Beamly’s user base is under 30,” said Jason Forbes, Beamly US Managing Director. “These super fans who love TV and pop culture have been engaging heavily with us – not just as a second screen app, but a 24/7 offering which mirrors TV viewers’ emotional engagement with their favorite shows and celebrities across the day.”
Beamly’s impressive numbers since the re-launch in April include:
· Global monthly active Beamly users have tripled to 3M in June – and continue to grow at 30% compound per month, compared to Q1 levels
· Frequency of use has doubled from 2.7 to 5.4 visits per user per week
· New user retention has increased from 23% to 43%
· Average session lengths have grown to 28m per app user
The latest version of Beamly – released June 26 – includes new and updated features:
· Animated Selfies – Users (and talent) can now take, post and share ‘Animated Selfies’ in Beamly (see more on the announcement of the Big Brother contest below).
· ‘My Guide’ – The all new “My Guide” is a personalized TV Guide based on the shows a user follows and book to watch as well as the TV Rooms users belong to.
· The Best of Beamly’ 24/7 – The Beamly feed has been supercharged to bring users the buzziest content and conversations happening in real time.
· Enhanced User Profiles – User profiles just got more exciting! Users have always been able to connect in TV Rooms, but in the new release users can post comments directly to each other’s feeds.