It was brilliant. It was fun. It was funny. And it may or may not have worked. The Old Spice Guy viral videos were a testament to what social media advertising should be. However, there appears to be conflicting reporting whether the videos did the one thing that was most important – sell more Old Spice. Jezebel yesterday reported that sales actually dropped by 7%. Today, the source it quoted updated its numbers, and now says sales of Old Spice are up more than 100% in the last month. Sheesh!
Still, the confusion won’t stop me from embedding my favorite Old Spice Guy viral video – the reply to “Anonymous.”