About the Old Spice social media campaign…

By Steve Safran Comment

It was brilliant. It was fun. It was funny. And it may or may not have worked. The Old Spice Guy viral videos were a testament to what social media advertising should be. However, there appears to be conflicting reporting whether the videos did the one thing that was most important – sell more Old Spice. Jezebel yesterday reported that sales actually dropped by 7%. Today, the source it quoted updated its numbers, and now says sales of Old Spice are up more than 100% in the last month. Sheesh!

Still, the confusion won’t stop me from embedding my favorite Old Spice Guy viral video – the reply to “Anonymous.”

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