The top news site on the web, Yahoo News has teamed up with ABC News in a strategic online alliance that will make ABC the premiere news provider on the portal (promo video). The most visible element of the partnership is the launch of a new site, GoodMorningAmerica.com (which resolves to gma.yahoo.com), an online experience dedicated to GMA but living under the Yahoo brand.
ABC will also produce three new “online-first” video series hosted by their talent for distribution on Yahoo News. “Newsmakers” features big-name interviews starting with George Stephanopoulos’ sitdown with President Barack Obama today. “Around the World with Christiane Amanpour” focuses on international news and “This Could Be Big,” anchored by Bill Weir, spotlights hot technology products.
On a larger scale, Yahoo News says the partnership will feature “original reporting produced first for the web. Groundbreaking, digital-first reporting” with an “instant reach of 100 million Americans.”
“This relationship will give ABC News an unrivaled ability to reach across the Web, combining Yahoo!’s vast distribution and cutting-edge technology with our award-winning journalism. For years, we’ve proudly proclaimed that more Americans get their news from ABC News than any other source,” said Ben Sherwood, president of ABC News. “Going forward, we will greatly expand this leadership by building a connection with a whole new online audience.”
What do you think, good move for ABC News (and Yahoo)?