So maybe the iPad didn’t change the way we live—but changing how we shop? That’s not a bad claim to fame.
The Most Innovative Mobile Ad Players Issue 2017
As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen.
As senior emerging media and platform innovation strategist, Carter Jensen is the shop's go-to guy for understanding cutting-edge tech and social platforms.
As competition heats up for gaining and retaining consumer attention on mobile devices, a growing number of agencies are betting on—and buying into—startups focused on emerging technology.
Go-to proxies like click-through and last impression served have remained static, even as behavior has shifted and programmatic has changed how we advertise.
It took less than eight weeks last summer for Pokemon Go to attract 500 million users (called “trainers,” in the game’s parlance), representing a scale that Facebook took six years to achieve.