'[The red Solo cup] works without any sophisticated marketing. You don’t need sexy packaging—it just is what it is. It’s classic.'
Political Power Players
Circus Maximus is a ringmaster of resistance, using its branding efforts to showcase how it can implement new ideas.
Marketers and publishers need to shed their respective click fetish and make social platforms more trusted havens for consumers and audiences.
Can cloud computing and management consultancies ever be compatible? A merger would dramatically shake up the marketing ecosystem.
The app is improving targeting for its app-install ads to battle incursions from Facebook and Instagram.
Tucker Carlson, Maggie Haberman and others in the media are breaking news and staying at the top of their game despite being constantly derided.