How a red veterinary petrolatum developed during World War II became the balm for beachgoers.
To tout its predominantly female staff, the agency ran ads on NYC bus shelters reading '70% Women. 100% Balls.'
Toby Gabriner also discusses video and how agencies have evolved when it comes to technology.
Brands can evaluate the effectiveness of their events.
Mistress called on its bilingual creative talent to come up with a promo for Univision's El Chapo series.
With the convergence of CMO and CIO roles, marketing chiefs are now CMTOs.
CMOs should tell their teams to cheer—not fear—the power of AI.
Tourists like experiences that they believe are unique and 'off the beaten track.'
67 million voice-assisted devices will be in use in the U.S. by 2019.
Litvack joined the company in January; the publication also announced 3 newsroom promotions.