Just a year ago, advertisers were outspoken about the app's problematic metrics. That's no longer the case.
Media All-Stars Issue
For many brands, the substance that's all the rage with tweens is a recipe for revenue, with the likes of Michaels, Elmer’s and McCormick & Co. all benefiting from the trend.
Mike Leibowitz and Eric Rojas, who met in 2003 at Deutsch, founded Leijas in 2015 to give brands the ability to create change.
Hallmark founder J.C. Hall started selling postcards in 1910 and offering cards in envelopes 5 years later. The Hall siblings’ 'mark of quality' gave the company its name.
Adweek salutes the 2017 class of Media All-Stars honoring the top agency executives who are boldly reimagining the media buying landscape.