For The Electric Factory Group, the point isn’t to prove that posters work but that the staff can rethink traditional approaches to any medium.
Agencies 3.0 Issue 2017
Ben Price, who succeeded Joe Abruzzese, discusses preparations for this year's upfronts, digital deals and what he learned from his predecessor.
The growing media brand is launching a new project about immigration reform and connecting readers with different viewpoints.
The election of Donald Trump didn’t just shake up the number-crunchers; it affected agencies and their clients, too.
Automated media systems are transforming traditional advertising into brand advising and making personal, human storytelling possible at scale.
When it comes to advertising, Gen Y is surprisingly receptive to old-school TV spots and telemarketing.
TV execs are eager to start capitalizing on the data from TCR and Nielsen’s Total Audience platform.