4A's

What Marketers Need to Know About GDPR’s Impact on Mobile Advertising

GDPR could cause big changes for apps and location-based marketing.

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives

Brands are shifting more resources from traditional marketing to branded content.

The Surprisingly Political History of Hunter Wellingtons, the Rain Boot of Choice

From an English duke to the Obamas.

Super Troopers Star Paul Soter Is a Nimbly-Bimbly Adman

You already know Omelet's director of creative development—if you're a fan of the Cat Game.

Online Community Experience Drove This Independent Agency From the Start

The Social Element in London thrives on connection.

When #MeToo Came to Madison Avenue

Advertising has been particularly slow to address sexual harassment.

Infographic: Women Use Their Phones for Way More Than Just Communicating

Over a third look at their mobile devices immediately after waking up.

11 Inspiring Women Who Have Broken Down Advertising’s Most Persistent Barriers

Here's how these trailblazers overcame difficult odds and found their voice.

Younger Consumers Are Abandoning Casual Chains. Here’s What Restaurants Are Doing to Fix It

Restaurant chains adopt new tech, menu items and more to court millennials.

#MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs

Management must step up or these movements could fall short.